Nowadays, we usually see pro players, beautiful girls as Brand Ambassadors from some esports teams, and some content creators doing live streaming on platforms such as Youtube and Nimo TV. These streamers are getting absurd amounts of revenue (we’re talking thousands of dollars a month here).
However, is live streaming a career we all can pursue, or is it a job exclusively for them?
When did it start?
In Indonesia, it started back when Nimo TV entered the esports scene in 2018 by sponsoring EVOS Esports. Soon after, they hired all EVOS professional players and talents to stream on their platform. Instantly, one of EVOS’ top talents, Jess No Limit, garnered 20,000 live viewers in a minute, a number that is hard to reach.
After the news spread, other teams and platforms also entered the Indonesia esports scene. Sadly, not all platforms survived burning their capital into giving huge amounts of salaries to the streamers.
Can we call live streaming a job?
Professional players, brand ambassadors, content creators, even us normal gamers, have tried to do live streaming for a dream to be successful. But what sets the successful streamers apart from those who aren’t?
- A Professional Player
By being a professional player, people have recognized them not from live streaming, but from the tournaments they attend. Especially if you are a player from a big team, playing in a huge stage, such as the MPL. There’s a template I recognize for professional players.
Be a good professional player > get recognized > start a youtube channel > get a live streaming contract.
That’s it, the formula.
- Brand Ambassadors
To be a brand ambassador, you need to have the ‘look’. The first thing that people see on live streams is not your expensive gaming chair, your new phone, or your high end PC. It’s your look. If your look is appealing enough, viewers are willing to sit for hours watching you play games, even if you’re not good enough.
- Funny Persona
Being funny is a plus point for everyone. A sense of humor that is acceptable for viewers is the main key to start your streaming career if you are not either a professional player and brand ambassador. Take Bang Pascol as an example. He was a nobody, working as a labourer back in his hometown. Now, with his funny persona, he is breaking chairs when he is mad on live stream, constantly roasting every man he kills in games, and he’s not easily offended by viewers. That’s the live streamer that we like to see.
So, do you have what it takes to be a live streamer?
