It is no secret: The gaming and esports industry is booming.
Worth S$338 billion in 2022, the global gaming market is expected to more than double in size by the end of the decade, reaching approximately S$901 billion according to Fortune Business Insights. A report by Niko Partners also found that “Asia and MENA (Middle East and North Africa) account for over 56% of the estimated $1.3 billion global esports market”.
This presents an opportunity for many organisations – not limited to those within the industry – and some are already grabbing it with both hands. Here are just three examples of the industry transcending screens in Singapore.
PARKROYAL COLLECTION’s AMD Gaming Experience
Looking for a peaceful staycation to spend hours gaming? The AMD Gaming Experience at PARKROYAL COLLECTION is perfect for you. Besides the perks of the luxury hotel, your room will be decked out with a state-of-the-art setup.
From the Secretlab chairs to the 27-inch gaming monitors to the ASUS gaming laptops powered by AMDRyzen and Radeon, the suite is a gamer’s dream. You can even change positions and move to the bed, where you can enjoy playing on the Xbox with full access to the Microsoft Xbox Game Pass library.
Lim Wei Yang, Sales Manager for the hotel spoke to Esports Insider and explained: “The Hotel (PARKROYAL COLLECTION Pickering) is promoting a luxury lifestyle experience for the gaming community to enjoy a staycation or holiday while being able to do what they love.”
Available till the end of the year, you don’t want to miss out.
Honkai: Star Rail’s Time to Feast!
Honkai: Star Rail has collaborated with multiple establishments around the world for their ‘Time to Feast! Astral Express Pit Stop‘ global food tour.
In Singapore, they have partnered with Kith Cafe. There, fans can buy set meals and complete social media activities in exchange for exclusive merchandise and in-game items.
On theme days, additional surprises and mysterious special activities await as well. Those who come dressed in Honkai: Star Rail costumes will also get their hands on an extra gift.
Running till 14 November 2023, visit 9 Raffles Boulevard #01-44/45 Singapore 039596 to take part!
G2 Esports x Ralph Lauren
Esports and fashion are two industries that have frequently worked together. One recent instance is G2 Esports x Ralph Lauren.
The German professional esports and designer clothing organisations worked together to release a “first-of-its kind” unisex capsule collection in July 2023. Consisting of T-shirts, polo shirts, hoodies, tracksuits and caps, each piece of apparel features the specially designed crest.
G2 Esports’ chief executive officer, Sabrina Ratih, spoke to The Drum about the partnership. She said: “This exciting capsule collection not only reinforces G2’s position as pioneers in the esports scene but also highlights our continuous efforts to push boundaries and bridge the gap between esports and lifestyle.”
